Over a short period of time, the way we consume media has rapidly changed and developed to revolve around the way we live of lives. The change in consumption has enabled a larger ranged age audience to become interactive and use the media easily and more efficiently. This coming together of all different media mediums is what I believe is the meaning of “Convergence Culture”. The traditional consumption of media has mostly declined and producers are finding it difficult to create new forms of media to keep up with the changing times.
Facebook has become a very popular website, created in 2004 by Mark Zuckerberg. The website allows users to communicate and share pictures all over the world. The site has become so popular, with 600 million active users. Its popularity has encouraged new ways of using Facebook, such as Smartphone apps. The apps have allowed audiences to download the feature and use it effortlessly wherever they are. Facebook has become a source for obtaining the news and weather which shows the obvious declines in traditional consumption. Facebook has also been seen with negative impacts such as becoming addictive, less active and anti-social. Facebook is also a new way of keeping in communication with people, resulting in old communication methods becoming extinct. Facebook has included many traditional forms of media to be found in one website. This is an example of “Convergence Culture”.
The use of Newspapers is declining due to the new forms of media. People have now created blogs where they upload their own news for people to read, which reduces the need for newspapers. Also, Newspaper companies have now produced websites for people to read off the internet which allows audiences to receive the internet a lot easier. The Guardian newspaper has recently released an app where people can pay £4.99 a month to receive the newspaper on their Smartphones. The benefits the consumer gets is they have no need to buy a Newspaper from the shop which takes time and money, receiving their news on their phones is a more efficient and reliable way. On the other hand, producers are finding it difficult to cope with the Newspaper decline where they’re losing out on profit and having to cut jobs because they’re no need for extra journalists. Smartphones consist of music players, internet, news apps, games, social networking, television etc. They can be seen as a new form of media where all mediums can be found.
This generation has become more online active and revolve mainly around the computer and our smartphones. This has become apparent as television views have reduced due to the creation of things like BBCi player and 4OD. This online television viewing allows audiences to watch programmes they enjoy or have missed on the television. They can be viewed whenever and however many times. This has allowed audiences to create their own schedule which best suits them. This is also the same for Sky+ where audiences feel more in power and makes them happy. “Convergence Culture” has allowed an audience to obtain things easily as everything can be found in one place - The internet and our smartphones.
Tuesday, 8 November 2011
Week 4 - Presentation - Twilight Saga
This is a simple presentation I have created onto PowerPoint and then uploaded onto Slide share. My presentation consists of 4 short summaries about the Twilight Saga. It also emphasises the popularity of Twilight.
Week 3 - The Power Of YouTube
The powerful website YouTube was first launched in 2005 by three former pay pal employees. After its rising success the huge conglomerate Google Inc. purchased it for 1.6 billion dollars. Through the video sharing website of YouTube audiences have been able to do great things such as video sharing, ratings, become recognised, express opinions and much more.
Some people may believe social networking sites such as YouTube have isolated us from “real human interaction in a cyber-reality that is a poor imitation of the real world.” This is pointed out by Sherry Turkle’s article in the Guardian which would disadvantage the reputation of YouTube. This is because people spend less time interacting in personas statistics shows that 57% of people spend most of their time online rather than face to face as they’ve become dependent on social networking sites like YouTube, Facebook and Twitter. So it could suggest that “technology is threatening to dominate our lives and make us less human”.
On the other hand, social websites such as YouTube have allowed audiences to become recognised with their talents and lifestyles. For example, famously known Justin Bieber and Jessie J were once a part of the audience who were trying to take on the role of a producer. By using YouTube, they were able to create user generated content and release their footage over the world and attract a large fan based audience.
In addition, YouTube has also reduced cost for marketing companies as producers are able to upload adverts onto YouTube and promote themselves in a cost effective way. This new digital media has allowed producers to save thousands of pounds they can now promote themselves with tools such as YouTube to reach out to their audience. This also benefits the producers as they are able to go global through the social networking sites, this means that the producers can seek out to their audience in different countries and expand their target market.
Overall I think YouTube has definitely impacted how audiences consume media as there is a pluralistic model which has allowed there to be choice over if audiences are active or passive. For instance YouTube has put the audience in the position to share with the public and given the people more power this can also lead to crowdsourcing.
Some people may believe social networking sites such as YouTube have isolated us from “real human interaction in a cyber-reality that is a poor imitation of the real world.” This is pointed out by Sherry Turkle’s article in the Guardian which would disadvantage the reputation of YouTube. This is because people spend less time interacting in personas statistics shows that 57% of people spend most of their time online rather than face to face as they’ve become dependent on social networking sites like YouTube, Facebook and Twitter. So it could suggest that “technology is threatening to dominate our lives and make us less human”.
On the other hand, social websites such as YouTube have allowed audiences to become recognised with their talents and lifestyles. For example, famously known Justin Bieber and Jessie J were once a part of the audience who were trying to take on the role of a producer. By using YouTube, they were able to create user generated content and release their footage over the world and attract a large fan based audience.
In addition, YouTube has also reduced cost for marketing companies as producers are able to upload adverts onto YouTube and promote themselves in a cost effective way. This new digital media has allowed producers to save thousands of pounds they can now promote themselves with tools such as YouTube to reach out to their audience. This also benefits the producers as they are able to go global through the social networking sites, this means that the producers can seek out to their audience in different countries and expand their target market.
Overall I think YouTube has definitely impacted how audiences consume media as there is a pluralistic model which has allowed there to be choice over if audiences are active or passive. For instance YouTube has put the audience in the position to share with the public and given the people more power this can also lead to crowdsourcing.
Week 2 - Instruction #53 (Picture 2)
"Catch instants, spontaneity, freshness"This picture was taken at The Giant's Causeway in Ireland. It's of my mum and dad who were taking pictures of their surrounding. This picture is an action shot which brings a sense of spontaneity to it. It also seems as if my mum and dad are trying to capture their own instants which seems quite interesting as i wanted a picture to capture a certain freshness which they are doing too.
Wednesday, 2 November 2011
Week 2 - Instruction #53 (Picture 1)
"Catch instants, spontaneity, freshness"
I know this picture probably doesn’t look like much. But this is one of my most favourite pictures. It was taken on my 16th Birthday which was held at my house. That’s me and my best friend Genesis. This picture means a lot to me because i can still remember why this picture was taken and what we were laughing about. This night was so much fun and I’ll never forget it thanks to this one photo :) <3
Friday, 14 October 2011
Obsession With Twilight
"And then Edward stepped out from the trees, his skin faintly glowing, his eyes black and dangerous. He held up one hand and beckoned me to come to him. The wolf growled at my feet. I took a step forward, toward Edward. He smiled then, and his teeth were sharp, pointed."
Alright so I think it’s safe to say I’m still completely obsessed with twilight and everything about it ..
Since the books were released I’ve read them all five times over and watched twilight, new moon and eclipse more than a billion times. Like seriously, everything I do has to involve vampires or Edward. For my A Level media coursework I based my critical investigation on “How are contemporary media texts featuring Vampires, such as Twilight constructed to appeal to the young female audience and why might this be?” My teacher loved it LOL.
I love Edward, I wish he was real ..
I’m trying to explain how much I love him but I don’t know how to :(
He’s perfect ..
I want to be a vampire :(
Alright so I think it’s safe to say I’m still completely obsessed with twilight and everything about it ..
Since the books were released I’ve read them all five times over and watched twilight, new moon and eclipse more than a billion times. Like seriously, everything I do has to involve vampires or Edward. For my A Level media coursework I based my critical investigation on “How are contemporary media texts featuring Vampires, such as Twilight constructed to appeal to the young female audience and why might this be?” My teacher loved it LOL.
I love Edward, I wish he was real ..
I’m trying to explain how much I love him but I don’t know how to :(
He’s perfect ..
I want to be a vampire :(
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