Ciara - Like A Boy Analysis

http://www.youtube.com/watch?v=WLVZFJ5MyZU

At the beginning of the music video we hear Ciara starting the song with "Ladies, I think it’s time to switch the roles" this emphasises the song title and begins to convey her message across. We then see a close up shot of Ciara’s hands and arms which have tattoos all over them and wears very big, manly rings. Also in the second shot we have Ciara sitting in a throne like chair which could connote her strenght and power. Her slouch and posture definatly contrasts with a way a woman is supposed to sit which makes her look quite like a man.

Her clothing is the complete opposite to what a woman normally wears as we see Ciara wearing baggy jeans, a vest top and a hat. Her accessories consist of chunky chains and rings to bring out the masculinity she is trying to convey. This begins to highlight Ciara's masculine approach and alters the stereotypical gender roles women usually have in hip hop videos.

We also see Ciara circling a man who is at a lower level than her. This could imply she has a greater power than him and is at a higher rank than him, acknowleding women are the greater sex in this video. The close ups of her talking in his ear and her angry facial expressions also suggest this and show that the man is weak and helpless. Ciara also spells her name in a bold sort of manner "C.I.A.R.A". This emphasises her status.

There is a shot of Ciara holding the crotch area, this plays around with gender roles as men are usually seen to do this to show their power. Ciara's clothing is very man-ish even when shes wearing a suit, she looks exactly like a man and dances like one. Her stick used could be seen as a phalic symbol to highlight the manhood of this video. Ciara's dance moves are also quite masculine.