Skins
Films and television series are presented across a range of three different media mediums; broadcast, print and e media. Skin’s is a television series shown on channel E4 at 10:00pm; attracting a young teenage audience around the age of 16 - 24. The series touches upon issues including dysfunctional families, personality and eating disorders, substance abuse, sexuality, teenage pregnancy, mental illness and death. Skin’s is presented across a media platform known as broadcasting, the main advantage of this is that the television programme gets advertised to the public which then attracts more viewers which in turn allows the television programme to be advertised in this case it being skins, ratings to increase. Skins is broadcasted at a certain time to attract its primary target audience which is 16 – 25 year olds as it contains some strong and sexual scenes.
Harry Potter
Harry Potter is also presented across another media platform known as Print; this is the advertising of the books and films through magazines, newspapers, flyers and billboards. The advertising in print is a key advantage and a good tactic as it raises awareness in the public quickly which then causes more people to become attracted to the book or films being advertised. Another key advantage is the fact that is becomes a topic of talk for some individuals; this then causes more people to become attracted to the book or film which in turn will make them want to go out and buy the book or watch the film. One other type of media platform which the books and films based on Harry Potter are advertised on is E-media. This is advertising online on the basis of the internet. This means that there can be a whole website dedicated to Harry Potter which fans and other members of the public can visit if they come across it. The main advantage to this form of advertising is simply the fact that the internet is accessed by a lot of people everyday all over the world which then raises awareness in the public quickly causing more people to become attracted to the books and films which are released.
Shank
Shank is a 2010 British action film written by Paul Van Carter and the directorial debut of Mo Ali. It was based and filmed around the back streets of London, highlighting the key issues of society today. Its main primary audience is one of which draws in 15 – 25 year olds. One way in which the film Shank has been advertised on a media platform basis in through the means of broadcasting. This is the advertising of the film through the means of television using colour, sound, images and text. This has been a key advantage for the film as it has raised a lot of awareness of the film to the whole public which allowed more television users to become attracted to the advertisement at hand and if they found it appealing the went to watch it at the cinema’s. Another media platform which the film shank has been shown on is through the means of print format. This means that the film has been printed in magazines, newspaper articles, posters and billboards. The key advantage of doing this has allowed the film to become recognised easily in the public as posters on walls, flyers and magazines all together being displayed everywhere causes individuals to become attracted to the advertisement which makes many individuals become interested in the advertisement which in turn makes them go and watch the film. The film shank has also been advertised in another media platform which is known as E-media. This has been a good key advantage as it is reliable as you know for certain people are going to view the advertisement and also this form of advertising uses many multimedia features such as text, sound, graphics and images e.t.c. Shank is a British film which has been attracted mainly by its online content and word of mouth.
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